Navigation
ADI.TV LED SCREENS
CATEGORIES
Search This Site

PREVIOUS ENTRIES

Welcome to ADI's News Site.  You can find full details of what we've been up to recently, with stories on loads of the events and installations we've been working on. All of the stories are categorised, so choose from the Tags on the left, or you can search for a specific story if you like.

Don't forget to check out the Video and Photo Galleries where you can find shots of all of our iCONIC mobile LED screens as well as the latest videos.

For full details of our range of services, please see our main site at www.adi.tv

Friday
May282010

ADI Screens Promote JCB Dancing Diggers at Bauma 2010 International Trade Fair in Germany

DateFriday, May 28, 2010 at 4:19PM

 

ADI’s LED screens have helped to promote JCB at the Bauma 2010 international trade fair in Munich.

The branded iCONIC 15 and iCONIC 60 on either side or the JCB show spaceBauma is the world’s largest and most important trade fair to the building industry, showcasing the latest construction machinery and vehicles, building equipment machines, mining machines and construction equipment.  The show takes place in Munich every three years on a site covering over half a million square metres and attracts the leading names in the construction industry as exhibitors and around half a millions visitors over the week.

iCONIC 60 showing live coverage of the famous Dancing Diggers!As the world’s leading name in construction equipment, JCB have traditionally had a strong presence at Bauma, and 2010 was no different.  JCB had a huge exhibiting area, based around a central show area which featured displays from JCB’s famous “Dancing Diggers” every hour.  A huge range of JCB products were on show, which were arranged around the show ring.  

iCONIC 15 with the record breaking JCB DIESELMAXADI supplied two LED screens for JCB’s show area – a large iCONIC 60 and smaller iCONIC 15, both of which carried full JCB branding on their trailers, with the iCONIC 15 also having its speaker pods branded.  JCB made the most of the iCONIC 15’s double-sided screens, with one screen showing live content via microwave link from JCB’s outside broadcast vehicle (which also provided content for the iCONIC 60) and the second screen running DVD content promoting JCB’s machines in action.  JCB also took advantage of the iCONIC 15’s unique ability to spin continuously, creating an eye-catching display that helped to draw crowds to the area.

Bauma ran for a full week, from Monday to Sunday, with ADI arriving on the preceding Friday and leaving site on the Sunday evening to begin the journey back to the UK.

 

“This was the second industry show we had used ADI screens for following last year’s Recycling Waste Management Show at The NEC. The screens played an important role in promoting the JCB range of machinery in action and certainly helped to draw crowds.  The iCONIC 15’s ability to spin was a great feature and was certainly added to our event.”

Adrian Hall, Worldwide Events Manager at JCB

 

 

AuthorOllie Brindley |
in ,
Thursday
Apr292010

ADI Screens Launch in Ireland with World's Largest Mobile LED Screens for Punchestown Festival

DateThursday, April 29, 2010 at 11:06AM

 

The ADI brand officially launched in Ireland this April, with three of the world’s largest mobile LED screens for the Punchestown Festival, the major event of the Irish National Hunt Season, and one of the leading events on the Irish sporting calendar.

An ADI iCONIC 100 - one of three at Punchestown - entertains crowds at the Finish LineADI’s world-renowned range of iCONIC mobile LED screens is now available throughout Ireland, with the launch of a joint venture between ADI UK and Ireland’s leading event AV company Mongey Communications.

Another iCONIC 100 - the world's largest mobile LED screens - by the Parade RingThe venture will see ADI operating a full range of ADI’s world-leading iCONIC mobile LED screens covering the Ireland and Northern Ireland territories.  Although ADI have supplied screens to a number of Irish events over the past decade, they now have a dedicated base in Ireland, allowing far greater range and flexibility to the market.  

A Natural Partnership

The new company will build upon the established names of ADI and Mongey Communications, Ireland’s leading supplier of AV, communications and security solutions to the events market, with a reputation built upon over 25 years in business. 

The partnership will aim to replicate ADI UK’s success and dominance in the UK LED screen market in Ireland and will draw upon the experience and local knowledge of Mongey Communications, backed up by ADI’s market-leading iCONIC mobile screens and legendary levels of customer service to create a service offering currently unavailable on Irish shores.

ADI Business Development Manager James Calwaladr comments: “Although ADI have always had a strong presence in Ireland, the new partnership with Mongey Communications will allow us to provide a far stronger and more dedicated service.  Like ADI in the UK, Mongey have a long and respected reputation in the Irish events market, making them ideal ambassadors to the ADI brand.  We aim to replicate our dominance of the mainland UK market in Ireland, which is built upon offering the widest, best and most innovative range of products backed up by exceptional levels of service.”

The third iCONIC 100 was positioned at the start of the home straightDavid Mongey, owner and founder of Mongey Communications sees a number of synergies between the companies: “There are a number of similarities about the way that Mongey and ADI do business and we both have similar commitments to customer service and both of us are long term leaders in our markets, making us natural partners.  The ultimate winners form this are Irish events – we are now able to offer a service and product line that is far better and bigger than the market has been used to.”

Punchestown Festival

With crowds of 100,000 over its five days of high class races, the Punchestown Festival is the biggest event in Ireland’s sporting calendar and the major event in the Irish National Hunt Season.  The huge crowds and keen rivalry between Irish and British horses brings comparisons to The Cheltenham Festival and its star event is the richest race in Ireland, The Punchestown Guinness Gold Cup. 

 

"The ultimate winners form this are Irish events – we are now able to offer a service and product line that is far better and bigger than the market has been used to.”

David Mongey, Mongey Communications

 

For the 2010 festival, ADI supplied Punchestown with three iCONIC 100s – the world’s largest mobile LED screens and a solution that meant the festival received much newer and larger screens than in previous years, and bringing an improved spectator experience.  ADI’s screens arrived on Monday morning to move into position, with two along the home straight facing the main grandstands and the third alongside the Parade Ring.  Throughout the five days of racing, the ICONICs broadcast a live feed of the racing from the course broadcaster which was interspersed with DVD additional content played out from the iCONICs’ control rooms, showing promotional branding and advertising for the principal sponsor on each raceday.

 

AuthorOllie Brindley |
in , , ,
Friday
Apr162010

ADI Provide Course-Wide Screen Solutions at World's Leading Race Meets

DateFriday, April 16, 2010 at 3:59PM

 

ADI have again supplied the season’s first major horse meets with screens at last weekend’s John Smith’s Grand National and March’s Cheltenham Festival.

Checking the odds in front on five ADI screens along the home straight at The John Smith's Grand NationalThis was ADI’s fifth consecutive year at Aintree and fourth at Cheltenham, and saw them supply a full LED screen solution covering the whole of both courses. 

The branded iCONIC 12 helped to maximise the Tote's value as official betting partnerADI are contracted to supply screens to almost every race course in the UK, and the summer will see them provide similar course-wide solutions at festival meets including Royal Ascot and the Epsom Derby, as well as screens at over 500 racedays throughout the calendar year.

John Smith’s Grand National

Double-sided iCONIC 15 entertains audiences in the Tattersalls Enclosure refreshment areaOne of the leading events on the global sports calendar, The John Smith’s Grand National captures the attention of an estimated audience of 600 million; it’s challenging course making it an unpredictable race and one that convinces millions across the world to ‘have a flutter’.

The race is a highlight event of a three day festival which begins on the Thursday, although ADI were onsite at Aintree from the Monday morning, to install the first of 11 screens: two 20m² screens which were flown inside the Equestrian Centre.  More screens followed on Tuesday and Wednesday, with a mixture of large iCONICs 60 and 100s inside the centre of the course facing the grandstands and smaller iCONIC 12s and 15s around the Parade Ring, The Redrum Gardens and on the Mound outside the Equestrian Centre. 

ADI provided two screens to the festival’s official betting partner The Tote, with an iCONIC 12 positioned alongside betting pods near the Equestrian Centre as well as a further iCONIC 100 which was positioned along the home straight.   Both screens carried extensive Tote branding and broadcast Tote content including the latest race odds.

Saturday’s big race proved to be an exciting one, with legendary jockey Tony McCoy – a winner of over 3,000 races in his career – claiming victory on his 15th attempt at the Grand National.

Cheltenham

iCONIC 100 carrying Racing Post branding at the Cheltenham FestivalThe first festival meet of the annual racing calendar, The Cheltenham Festival is also one of the most prestigious, attracting over 200,000 racegoers throughout its four day duration.  The festival features a line-up of Irish and British horses rarely seen throughout the season and saw over £500 million bet on its 26 races held.

The Racing Network booked Discover Ireland as sponsors for the iCONIC 60ADI provided a total of seven screens for the 2010 Cheltenham Festival, with a mixture of larger and smaller screens entertaining the crowds across the course.  This year ADI provided Cheltenham with a far neater solution at the Parade Ring, replacing a large scaffold supported flown screen with a more elegant iCONIC 25.  In addition ADI provide an additional larger iCONIC 40 screen, a high resolution 15m² flown screen in the Guinness Village and a branded iCONIC 12 for the Tote, similar to that at The John Smith’s Grand National.

Crowds enjoy the action at the Cheltenham Parade Ring thanks to an iCONIC 25ADI’s Racing Network managed sponsorship for screens, with the largest screens at Best Mates Enclosure, Last But One Post and the Away Bend housed truck side banners and displayed screen adverts for clients such as National Blood Service, William Hill, Discover Ireland, Ladbrokes, Neptune Finance, The Tote and The Racing Post. 

About The Racing Network

The Racing Network provide sponsorship opportunities on large LED screens at almost every meet on the British racing calendar.  Advertisers can promote themselves in a number of different ways, including on-screen advertisements, dynamic skyscraper banners and on static truckside banners. 

Please visit www.theracingnetwork.co.uk for full details.

 

AuthorOllie Brindley |
in , ,
Friday
Apr092010

ADI Screens Line Thames for Xchanging Boat Race

DateFriday, April 9, 2010 at 10:53AM

 

ADI supplied LED screens to the world’s most famous boat race at this weekend’s Xchanging Boat Race on the Thames.

iCONIC 15 in Bishop's Park near the start of the raceThe annual event sees crews from the world’s two most famous universities – Oxford and Cambridge – battle it out in a Race whose history stretches back nearly 200 years, following a challenge between two friends from the opposing universities back in 1829.

A further iCONIC 15 was positioned further down the course in Furnival GardensIn the first of a five year deal to supply LED screens to the world-famous event, ADI provided three screens for the Race, which takes place on a 4 mile 374 yard course stretching between Putney and Mortlake.  The screens helped to entertain the huge crowds of a quarter of a million that line the banks of the Thames for the Saturday afternoon Race that attracts a global audience in more than 150 countries.

40sq.m. ground supported screen looks out across the Thames from Bishops ParkADI’s screens were positioned in two different locations, beginning with a 40m² screen in Bishop’s Park by the start at Putney Bridge.  Because of the limited access to the area, ADI built a modular screen on their ground support structure, rather than supplying a mobile LED screen.  ADI supplied a self-contained solution, including generator, fencing and security for the screen, which faced across the river to entertain the large crowds and Boat Houses.

On Race day morning ADI arrived on site at 9am to position the two mobile LED screens – one in Bishop’s Park and another in Furnival Gardens, which is a popular area to watch the Race from, being close to a number of pubs!  Both screens were iCONIC 15 models, which were ideal for their locations as they have double-sided 15m² screens meaning they could be viewed by crowds from all sides.  They also feature on-board PA systems and generators, providing The Boat Race with a full self-contained solution.

The screens began running content from late morning, broadcasting a pre-Race programme the ADI’s production department had produced, including highlights from previous years’ races and sponsors logos and messages.  The iCONICs also played out audio provided by Absolute Radio to generate a party atmosphere on the banks of the Thames as the crowds began to gather.  At 3.10pm as the start time approached, the screens switched to a live feed from host broadcaster BBC Sport, with a full build-up programme, before the Race got under way at 4.30pm.

With the Race taking place over a 4 and a quarter mile stretch of the Thames, ADI’s screens were an essential source of entertainment, as the crowds were able to follow the whole of the Race once it had passed by their vantage point. 

 

“This was the first year in a five year agreement with ADI as exclusive LED screen supplier to The Xchanging Boat Race, and we are very happy with how the contract has started.

As well as an excellent on-the-day service, ADI also providing great service in the build-up, offering valuable advice and managing production of on-screen content. I look forward to working with them again on the 2011 Race.”

Julia Lindsey, Race Organiser, The Boat Race Company Limited

 

The Race itself proved to be one of the most exciting in recent years, with underdogs Cambridge coming through to win by just over a length, having trailed Oxford for the first half of the Race.  Following the Race, ADI’s screens broadcast the presentation ceremony and the traditional dunking of the winning team’s cox in the Thames, after which the crowds began to dissipate and the screens switched to a loop of sponsors’ content.  At around 5.30pm, ADI began to derig the screens, with the mobile screens clear within the hour and the ground supported screen dismantled by 7.30pm.

 

AuthorOllie Brindley |
in , ,
Wednesday
Mar312010

ADI Screens Support Sainsbury’s Sport Relief Mile Across the UK

DateWednesday, March 31, 2010 at 1:36PM

 

ADI’s screens were in action across the UK as they supplied 9 screens in 8 different cities for Sunday’s Sainsbury’s Sport Relief Mile events.

An iCONIC 15 greets finishers at PlymouthThe events saw hundreds of thousands of people across the UK take to the streets for the Sainsbury’s Sport Relief Mile.  Sponsored participants flocked to the locations in towns and cities to run the mile course (more than once if they liked!), with celebrities taking part in a number of the larger events and extensive televised coverage throughout the afternoon. 

Another iCONIC 15 at The Hula Hoops Hoopathon in LondonADI provided LED screen and broadcast solutions for 8 of the major city events on Sunday and also provided an additional screen for free in Belfast.  In total there were nine iCONIC mobile LED screens in action at Gateshead, Milton Keynes, Birmingham, Plymouth, Southampton, Brighton, Belfast and also London, for the Hula Hoops Hoopathon in Victoria Park (more about that below!). 

All of ADI’s screens arrived onsite at around 6.30am on Sunday morning, in preparation for the beginning of each event at 9am.  For each site, ADI provided a wireless cameraman and crew to show live footage on-screen and this was mixed with VT content and graphics, which included event and sponsors’ logos as well as safety and event information.

Crowds began gathering across the country from around 9am, to take part in the sponsored runs with the option of running either one, three or six miles.  At each location there were a number of different ‘waves’ throughout the day in order to accommodate the 165,000 people that took part, many in fancy dress. 

Crowds and an iCONIC 25 encourage the runners in Milton KeynesA host of celebrities were also taking part, including comedian Eddie Izzard who – not content with running 43 marathons for Sport Relief last year – also lined up for all 8 waves in London!  Meanwhile, Radio One DJ Scott Mills had an easier ride as Ben Fogle and James Cracknell pulled him in a rickshaw all the way along the mile course…

“ADI proved to be capable and helpful partners to work with. The fact that they were able to project manage screens across so many different locations certainly helped to simplify the process and staff at each location were both friendly and professional.”

Emma Stevenson, Comic Relief

And an iCONIC 25 at Birmingham's MileOver at London’s Victoria Park, an ADI iCONIC 15 was used at the Hula Hoops Hoopathon, an attemptto break the Guinness World Record for the most number of people simultaneously hula hooping for two minutes; a feat officially achieved just after 2pm, with 1388 people taking part all over the UK!

Apart from the large iCONIC 60 screen at Gateshead, all of the screens were from ADI’s “urban” iCONIC fleet, ranging in size from 12 to 25m² and providing the perfect solution for the city centre park environments.

Because of the size of the iCONIC fleet, ADI were able to offer a scale of solution that other LED screen companies could not, by providing their own screens at such a large and wide range of locations.  For Sport Relief, this meant a simple solution as they were able to centrally manage screens at multiple locations via a single Project Manager at ADI, bringing continuity of service and screens across all locations.  The standardised technology and 16:9 format of ADI’s screens also made it far easier to create pre-produced content for all screens, and ADI worked in partnership with Sport Relief’s central office to ensure the content was optimised correctly.

The day’s events finished in early afternoon, enabling ADI’s screens to quickly derig and set off back to Preston, with all of them back that evening.  It had been a successful weekend for Sport Relief, raising an incredible £31,633,091 and still counting…

 

AuthorOllie Brindley |
in , ,
Page 1 2 3 4 5 ... 11 Next 5 Entries »