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You can find full details of what we've been up to recently, with stories on loads of the events and installations we've been working on. All of the stories are categorised, so choose from the Tags on the right, or you can search for a specific story if you like, using the Search link above.

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ADI's iCONIC 60 Stage makes debut at Brighton Marathon

The iCONIC 60 Stage, the newest addition to our award-winning iCONIC fleet of mobile LED screens, made its debut at last weekend’s Brighton Marathon.

The iCONIC 60 Stage served as the main source of entertainment and engagement at the specially-created Beach Village, with three other iCONIC screens located across the event.

ADI have created something new and exciting for the market, combining a larger stage and screen size than competing products. Using in-house expertise we have successfully developed a combined screen and stage solution that’s incredibly slick, self-contained and cost-effective - offering enhanced flexibility and impact to event organisers and agencies.

This is the first of two iCONIC 60 Stage screens on fleet for 2014, based on our ever-popular iCONIC 60. The new model features 60m² of LED in 16:9 widescreen format, in addition to an integrated 25m² stage – which un-folds from the main body of the trailer. 

The screen still enjoys the same quick set-up and de-rig times as other members of the iCONIC family and is TUV certified to wind speeds of 54 mph. It also features an on-board generator and production suite. 

As with all of ADI’s fleet, the trailer of the iCONIC 60 Stage can be branded, offering additional promotional space for event sponsors and partners. Dependent on client requirements, ADI can also co-ordinate lighting and sound packages for the screen.  


iCONOVISION at Showman's Show

ADI wowed the crowds at last week's Showman's Show with our giant 200m² HD LED screen!

A pair of our iCONIC 100+ models - the world's largest, highest resolution mobile LED screens - were (carefully!) brought together to create a super-sized iCONOVISION display, with specially created super-wide content broadcast to show off the unique 200m² superwide 32:9 screen.

The ADI stand also incorporated an iCONIC 25+ which gave visitors the test their driving skills on Asphalt 8 on Android and a pair of double-sided iCONIC 15+ screens which showed a live social media wall provided by EventBeat.  Also thanks to Baconinflate for protecting us from the weather in their brilliant Microstation!


Autumn events across Europe

ADI's iCONICs have featured at a range of unique events across Europe this autumn, from agricultural shows and homecoming celebrations to city-centre brand campaigns. Take a look at some of our favourites below....

County Clare Hurling Team Homecoming, Ennis -  The victorious All-Ireland senior hurlers were welcomed home with an outdoor celebration at Tim Smythe Park, which featured one of ADI's iCONIC 60s. Since it was 16 years ago that the team last held the Liam MacCarthy Cup, their fans turned out in force, and they were assured of a great evening with the screen broadcasting live footage of the team and graphics.

Wrigley's campaign, Liverpool - Since they're Ideal for urban environments, iCONIC 25 screens were located on Williamson Square and Church Street as part of Wrigley's 'Bin it your way' campaign, which encourages the responsible disposal of chewing gum. The screens were able to grab the attention of shoppers and passers-by in this busy area of Liverpool with the broadcast of high-impact video. 

Foire aux Fromage, Laruns - An iCONIC 25+ travelled to the beautiful city of Laruns in south-west France for the annual Foire aux Fromage. Local cheese producers, artisans and musicians in traditional dress drew crowds to this unique event, with cheese-making demonstrations, sheep-shearing and local advertising broadcast on the iCONIC 25+, which was positioned in the central square. 

The National Ploughing Championships, Ratheniska - Over 300,000 people visited Europe's largest outdoor exhibition and agricultural trade show which is held annually in County Laois. An ICONIC 60 was located at the centre of the show on behalf of Farm TV - a television network for the farming community. 


NFL International Series sees iCONICs at Regent Street and Wembley

As teams from the biggest sports league in the USA came to London last weekend, 7 of ADI's ICONICS could be seen across the pre-match Block Party on Regent Street and a Tailgate Party at Wembley Stadium.

The first of two NFL games to take place at Wembley this autumn, the Minnesota Vikings took on the Pittsburgh Steelers for a showdown at the famous sports venue.

NFL Block Party, Regent Street 

London's high-end shopping area of Regent Street was specially transformed and pedestrianised on Saturday 28th September for the NFL Block Party. To get fans excited for the following day's game, live entertainment came in the form of cheerleaders, music performances and appearances from NFL players. Two double-sided iCONIC 15+ screens were ideal for broadcasting live Twitter feeds and NFL footage to crowds approaching from both ends of the street, while an iCONIC 25+ was positioned by the main stage to display graphics and live feeds of the event, ensuring the huge crowds could see all the action and their favourite players.

NFL Tailgate Party, Wembley Stadium 

Crowds of 83, 519 made their way to Wembley on Sunday 29th September for the big match, with a range of NFL pre-match hospitality and entertainment on offer outside the stadium.

One of the iCONIC 25+ screens delivered a live Twitter wall for cap brand New Era, with fan tweets for both the Steelers and Vikings shown on-screen - and running totals displaying which team received the most support via the social media platform.

Other screens, including two iCONIC 15+s, were also positioned outside Wembley; one displayed directions around the stadium and important match information, while the other was branded on-behalf of Game Pass and broadcast pre-game stats, team sheets and commentary near pop-up bars on-site.


Reebok 'FitHub' activity features iCONIC 15+

To launch their new Covent Garden store, sports brand Reebok created their own open-air 'FitHub', featuring live workouts and one of our iCONIC 15+ screens. 

 The fully branded iCONIC 15+ provided a dynamic backdrop to the energetic activities of participants demonstrating Bodycombat and CrossFit, inspiring people to train, get fit and have fun.

The high resolution screen was used to broadcast Reebok brand videos and footage of their latest fitness concepts, incorporating a countdown clock for the live demonstrations and adverts for the new Reebok store. 

 As a self-contained, completely mobile solution the iCONIC 15+ minimised many of the challenges associated with event organisation in a busy urban area like central London - and could be off-site shortly after the launch event finished.