Beam-back bonanza!

The bank holiday weekend saw ADI provide beam-backs at Liverpool FC's Anfield Stadium and Sheffield United's Bramall Lane.

A large modualr screen was located on the pitch at Anfield to screen the FA Cup match against Chelsea, which was being played at Wembley. Unfortunately it wasn't to be for Liverpool, and Chelsea won 2-1. 

While over at Bramall Lane, the League One clash between Sheffield United and Exeter was played out on three iCONIC 25 screens - with the result was a 2-2 draw.

The modular screen at Anfield

Three iCONIC 25 screens at Bramall Lane 

ADI back at the Sport Industry Awards for 2012

On Wednesday night ADI were on the red carpet of the Sport Industry Awards, held at Battersea Evolution in London. We provided two of our new iCONIC 15+ screens, which looked stunning! A host of stars attended, and not just from sports world, with Keith Lemon and Jamie Oliver dropping by to hand out awards.

ADI joins the party for MTV Titanic Sounds

Last week we took a range of our LED screens to the MTV Titanic Sounds event in Belfast - held at the stunning new Titanic Belfast venue where the famous ship was built. Over 16,000 people came to watch Sean Paul, Rizzle Kicks, Pixie Lott and Olly Murs rock it out, with two of our flown screens either side of the stage and our new iCONIC 15+ mobile screen front of house, ensuring the crowds had a great view of the live performances.

Pixie Lott takes to the stage - with our new iCONIC 15+ and flown screens making sure the crowds got a good view

Our flown screens look stunning either side of the stage

Watch the video at www.youtube.com/watch?v=FofEMaRUJ2o

ADI takes to the red carpet for the Titanic in 3D Premiere

Last week we were extremely pleased to provide screens to the Titanic in 3D Premiere, held at the Royal Albert Hall. Two of our screens were located on the red carpet, screening exclusive footage from the film and live interviews with stars that were in attendance, including Kate Winslet and James Cameron!

Kate Winslet on the red carpet

James Cameron being interviewed by Alex Zane  

ADI provides to Sainsbury's Sport Relief Miles across the UK

As Sport Relief continued to bring together the nation to get get active and raise money for charity, ADI provided a mixture of their industry renowned mobile LED screens at seven of the flagship event locations, including Holyrood Park in Edinburgh, Custom Square in Belfast and The Mall in London.

Hundreds of thousands of sponsored participants gathered at major cities and towns across the UK to run the mile course, sometimes more than once, while bystanders cheered them on and enjoyed the atmosphere. Celebrity participation and live entertainment took place at the flagship events, in addition to extensive television coverage from the BBC.

As in previous years ADI's mobile LED screens acted as key communication platforms at the Sport Relief Mile events, helping to entertain and inform both runners and bystanders - they were even used as part of the pre-run warm-ups!

ADI also got into the spirit of Sport Relief, with an afternoon of fundraising events at Head Office. A theme of ' Popstars and Rockstars' fancy dress - which included Jedward, Michael Jackson and Cheryl Cole (amongst others!) - was accompanied by activities including a Cake Sale, sponsored Wax-Off and a Pillow-Bash, raising lots of money for charity.

The iCONIC 100 at Horse Guards Parade, London

Our screen becomes part of the warm-up at the Norwich Sport Relief Mile!

'Jedward' fight it out on the Pillow-Bash at Head Office