World’s Largest Mobile LED Screens for World’s Largest Half-Marathon – ADI Supply to Bupa Great North Run
Friday, October 17, 2008 at 4:03PM ADI once again provided LED screens for the world’s biggest half-marathon, The Bupa Great North Run.
One of ADI's iCONIC 100s at the startline This was the seventh year running that ADI had been commissioned by event organisers Nova International to supply to the Tyne and Wear event, and this year saw even more ADI iCONIC mobile screens used, with a total of five for Nova International, as well as a further one for South Tyneside Council.
ADI’s screens were used throughout the busy roster of weekend events, which began on Friday with the Bupa Great North Sport and Fitness Show followed by elite sprint races run over a mile and two miles and Junior Great North Run races on Saturday and then Sunday’s main event, The Bupa Great North Run.
ADI’s iCONIC 60 mobile LED screen was used on Friday, and was joined on Saturday by a further iCONIC 100. Both were situated on Newcastle’s Quayside, with the iCONIC 60 on the Newcastle side and the iCONIC 100 alongside the famous Baltic Centre on the Gateshead side, allowing the crowds to gain a great view of the action, wherever they were standing. As well as live action, courtesy of a BBC link, the screens showed live race information and finishing times.
Following Saturday’s races, ADI’s screens moved both screens into position for Sunday’s Bupa Great North Run, which started on the dual carriage-way A167. Joining the iCONIC 60 and iCONIC 100 along the startline stretch were a further iCONIC 60 as well as a double-sided iCONIC 15, with the screens interspersed at 200m intervals in the central reservation. Prior to the start of the race, the screens showed race and safety information as well as a live warm-up to the 52,387 runners, ensuring they were stretched and ready to run!
the iCONIC 15 entertains those at the other end of the 13.1 mile course ADI had a further two LED screens at the finish of the course, with a huge iCONIC 100 positioned next to the finish line, showing live BBC coverage for spectators. In addition to this, South Tyneside Council hired a double-sided iCONIC 15 screen, which was located at the finishers’ marquee at the Gypsies Green stadium.
