QPR Enhance Stadium with ADI LED Screen & digiSCORE Scoreboard Solution

ADI have provided an LED screen and “digiSCORE” LED scoreboard solution for Championship club Queens Park Rangers (QPR).   

The 30m² Virtuality Screen above the School End Stand...Both the screen and the scoreboard were installed during the close season and were used for the first time in QPR’s opening campaign win against Barnsley.

The contract has seen ADI install a 30m² Virtuality LED screen on top of the School End Stand as well as a 6.5m² digiSCORE scoreboard at the other end of the stadium above the goal at the Loft End.  QPR are the first club to install the digiSCORE system, a customisable solution from ADI that delivers all of the benefits of full colour LED screen technology in a scoreboard format.

Queens Park Rangers are the latest in a long line of football clubs to take delivery of LED screen technology from ADI, who are the leading supplier to UK football.  The technology will greatly enhance the matchday experience for QPR fans, showing live coverage of each home match and instant replays of key match events, as well as provide an important medium for pre-match entertainment.  For the club the screen will act as a communication tool, allowing them to easily broadcast club messages and to use as part of their broader communication strategy.

Not just Premiership
Since launch in 2006, ADI’s latest Virtuality LED screen technology has quickly become the Premier League’s leading screen, and now ADI are replicating this in non-Premier League clubs.  They have been instrumental in establishing the technology with a number of contracts with Clubs in The Championship and First Division and now account for over half of the stadium LED screens in these divisions.

digiSCORE
QPR are the first club to take delivery of the latest ADI stadium LED product, digiSCORE.  digiSCORE brings full colour Virtuality LED technology to the scoreboard environment.  Key to the success of digiSCORE is the custom-built software interface, allowing for quick, simple and customisable control of content.

...and the new digiSCORE scoreboard facing it above the Loft End ADI have designed the operating software in-house, meaning that it can constantly be developed and can be easily customised to fulfil any special requirements a customer may have.  Key elements are the simplicity and flexibility of the software – anyone can learn to use it in a matter of minutes and it recognises multiple file formats, enabling it to play out virtually any video or picture format.  Content can be previewed and played out “on-the-fly” and it also features a fully customisable match clock. 

The ability to instantly and easily playout full screen video also allows for commercialisation of the scoreboard, with sponsors’ messages and advertising opportunities available to the club.

Robin Currie, Sales Manager at ADI, commented: “ADI are proud to partner QPR as their screen supplier and operator.  This contract further cements ADI’s position as the UK’s leading stadium LED integrator; our experience in the market is second to none and the digiSCORE product is further evidence of our commitment to innovation within the football industry."

Customer Comment
QPR Deputy Managing Director Ali Russell says: “We are delighted to begin the new season with a brand new LED screen and replacement scoreboard.  These are just part of an overall improvement plan for Loftus Road as we seek to push for promotion and establish QPR as a leading UK club.

“The new screen looks fantastic and has already been warmly received by our fans.  The digiSCORE scoreboard is a huge improvement on our previous ageing scoreboard and we are proud to be pioneering this technology in the league."