iCONIC 15 Helps Promote JCB at NEC Recycling Waste Management Show

ADI provided JCB with a dual-sided iCONIC 15 mobile LED screen for the recent Recycling Waste Management (RWM) Show at Birmingham NEC. 

The iCONIC 15 played out promotional content showing JCB's machines in useRWM is the biggest and most attended recycling and waste management show in the UK, attracting exhibitors and visitors from all types of organisations concerned with either assisting and managing recycling or companies looking for innovative ways to manage their waste.

For JCB, waste management is a core area of their business and they offer a large range of machines in their Wastemaster range, tailor-made for the needs of handling a multitude of different materials. 

ADI's screen helped to draw visitors to the standJCB’s large outdoor stand showcased a number of models from the range, allowing visitors to see them up close.  However, with show regulations understandably not allowing any movement of any of the machines, ADI’s iCONIC 15 LED screen was utilised as an important publicity tool.  Throughout the three-day event, the iCONIC 15 played out promotional videos, allowing visitors to see the machines in action and highlighting their individual unique features. 

The iCONIC 15 offers a unique feature set; its dual-screened design allows for 360 degree viewing angles and JCB also utilised its ability to spin continuously, creating a dynamic, attention-grabbing promotional platform, visible from any angle.

“ADI’s iCONIC 15 played an important role in promoting our range of products, particularly given the show’s understandable restrictions on moving machinery. 

"The screen looked great – completely different to any we had used before, which gave it real stand-out value.”

James Richardson, General Manager for Waste, Recycling & Demolition at JCB

Nick Parker, Business Development Manager at ADI, commented: “This was the perfect application for the iCONIC 15, which was designed very much with the promotional market in mind.  JCB were excellent partners to work with and we were pleased to add value to their exhibition space.”