ADI Screens Rev up for Mercedes-Benz Live

ADI provided two 60m² mobile LED screens for the first ever Powered by Mercedes-Benz Live event at Brooklands’ Mercedes-Benz World.2008 F1 World Champ Lewis Hamilton roars past

Huge crowds of thousands flocked to Brooklands for the free event (with tickets awarded to a lucky 15,000 following a ballot process) to see their Grand Prix heroes take to the track.

The event was organised by INP Media for Mercedes-Benz, with ADI contracted by Allan Parsons, who was Technical Producer for the presentation, covering outside broadcast, LED screens and PA system. Back-to-back iCONIC 60s ensured everyone got a great view

ADI’s supplied two iCONIC 60 mobile LED screens which were positioned back-to-back in the centre of the track, ensuring near 360° viewing angles, and took a live feed from the five camera outside broadcast team.

The huge crowds were kept well entertained throughout the day by a host of famous track stars and cars.  Formula One was well represented with both Mclaren Mercedes drivers Heikki Kobvaleinen and 2008 champion Lewis Hamilton, driving his championship winning MP4-23.  2009 drivers and constructors champions Brawn were also in attendance, with their renowned owner Ross Brawn showcasing their championship winning car, driven by test driver Anthony Davidson.Host Steve Ryder interviews Lewis

Also on show were a number of F3 and DTM German touring cars and drivers, as well as several famous F1 names of old, including David Coulthard and Mika Hakkinen, whilst a number of classic Mercedes-Benz cars from the last century also made an appearance.