ADI Help Promote Cancer Research UK Race For Life
Friday, February 20, 2009 at 12:24PM ADI provided an iCONIC 15 mobile LED screen to help promote this year’s Cancer Research UK Race for Life in Glasgow this month.
The promotions team in front of the iCONIC 15 (photo courtesy of Jimi Rae)
Last year’s Glasgow Race for Life was the largest in the UK with over 13,000 women raising nearly £1 million for the fight against cancer by walking, jogging or running a 5k course around Glasgow’s City Centre. This year’s launch party in the city’s George Square aimed to ensure that this year’s event (taking place on June 7th) would be even bigger!
ADI arrived onsite shortly after 7am on Thursday 12th February, with the iCONIC 15 up and running shortly after. The screen ran DVD content throughout the day, promoting the Race for Life as well as raising awareness about the effects of cancer and the vital role that Cancer Research UK plays in helping to battle the disease.
The iCONIC 15’s two back-to-back screens and on board PA system ensured that the impact was felt throughout George Square.
...and the iCONIC 15 later that evening (photo courtesy of Jimi Rae)
The screen was just part of a promotion that included free massages all day, vouchers for cut-price beauty treatments and advice on how to enter Glasgow’s biggest fundraiser!
Leigh Fergus, Area Events Manager for Cancer Research UK was pleased with how the day went: “ADI’s iCONIC 15 played a key part in this event and formed a brilliant centre of attraction for a very successful day. The screen looked great and ADI were incredibly helpful in providing both their screen and expertise at very short notice.”
Since The Cancer Research UK Race for Life began in 1994, over 4 million women have taken part, raising £240 million. This year will see 230 events taking place across the UK.
If you would like to take part, please visit www.raceforlife.org to find your nearest event.
