One of the iCONIC 15s is moved into position...ADI provided 12 screens for this year’s Grand National meet at Aintree and this week’s Latest News goes behind the scenes at one of the world's most famous sporting occasions....and how it looked once the gates opened to the public

Although the three day meet began on a Thursday, work at the course begins far earlier, and ADI were onsite from the Monday to begin putting screens into position, beginning with the two 20m² flown screens in the Equestrian Centre and an iCONIC 12 next to the Parade Ring.The Equestrian Centre screens are built on the ground before being raised and a stage built underneath

Tuesday morning saw most of ADI’s larger units arrive, in the shape of an iCONIC 60 and the two giant iCONIC 100s which faced the main Grandstands along the home straight. This year ADI were also providing an additional screen for the Tote (the brand new iCONC 25, on its maiden job!), which broadcast live odds throughout the meet and was also positioned facing the main grandstands. Finally, two of ADI’s iCONIC 15 double-sided screens arrived – one to go in the Red Rum Gardens and the other outside the Equestrian Centre between two Tote betting pods.ADI's brand new iCONIC 25 is tested

Wednesday saw the arrival of the second iCONIC 60, which moved into position perpendicular to its sister screen, on the corner of the home straight and facing the Sefton Grandstand. Both of these screens were then branded with the main sponsors, John Smith's, courtesy of giant banners on the side of the trailers.The two iCONIC 60s being built...

Wednesday was the main testing day for ADI; with all of the screens in position they could be raised and the feeds to racecourse television provider RaceTech could be tested. Throughout the meet, all of ADI’s screens (apart from the Tote iCONIC 25) would take a live feed from Aintree’s own racecourse coverage, enabling everyone to get a great view of the racing wherever they were on the course.The larger screens - the iCONIC 60s and 100s - also carried dynamic on-screen branding, promoting the main sponsors via on screen skyscraper banners at either side of the main content....and then in action on race-day, complete with John Smith's branding on trailers and screens.

Although the first two days of the meet attract impressive crowds, Saturday is the real crowd puller, with around 70,000 flocking to Aintree to witness the world’s most famous race; the 4.15pm from Aintree, also known as The John Smith’s Grand National Steeple Chase. To meet the needs of the huge crowds ADI provided an additional two screens (an iCONIC 12 and 25) which arrived on the Friday evening, to be positioned and ready for the following morning’s crowds.

The huge crowds – the highest Saturday attendance since 2005 – weren’t disappointed, as The Grand National was won by rank outsider Mon Mome; only the fifth horse to win the race at odds of 100/1!

Following the last of Saturday’s races, ADI began derigging the 12 screens. Whilst the setup had taken place over three days, the derig was a lot quicker, with the larger iCONICs and Equestrian Centre screens taken down and offsite within a couple of hours, and ADI returning to remove the smaller screens on Tuesday.