ADI Go Global with FIFA World Cup 2010 Stadium Contracts

ADI have completed an LED screen installation for The Loftus Versfeld Stadium in Pretoria, South Africa – one of the country’s largest venues and one of the ten official FIFA World Cup 2010 stadia.

In addition, they have also confirmed a contract for a second FIFA 2010 venue, and will shortly begin installing two 60m² LED screens and digiSCORE scoreboards at the brand new Peter Mokaba Stadium in Polokwane.

Stephen Jones lines up a kick for the British & Irish LionsThe contracts mark the first installations for ADI’s newly formed South African offices, ADI SA, which operate from Cape Town. As well as the installation, ADI SA will operate, manage and maintain the screen and its content.

For each stadium, ADI have also provided a full screen broadcast package, with full vision mixing capabilities as well as scoreboard software.

The screen at Loftus Versfeld has already seen a lot of use. Having been inaugurated for the final of the Super 14 competition it has since seen action for the FIFA Confederations Cup and most recently, the Second Test of the British & Irish Lions rugby union tour.

Italy take on USA in The FIFA Confederations CupGlobal Expansion

The contract marks a further stage in ADI’s international expansion. ADI have for the past 15 years been recognised as the leading UK LED provider to major sports arenas and events – their client list includes major Premier League Clubs such as Manchester United, Everton and Aston Villa, and they provide screens for many of the world’s leading sporting occasions, such as Royal Ascot, Lords MCC and The London Marathon. The last few years has seen ADI expand this model to the global market and their recent South African success demonstrates ADI’s ability to operate at the pinnacle of sporting events.

ADI’s new South African office have managed the contract tender and installation and will also service the screens throughout their lifetime. The new ADI SA office will replicate the success of ADI’s UK business in both the installation and rental markets, servicing a fast growing industry set for dramatic expansion in the lead up to next year’s FIFA World Cup, an event that will put South Africa on the map for global sporting occasions.

ADI SA is headed up by Nic van Gass, whose wealth of experience in sports and entertainment following his time at South African Investment Limited Group makes him ideally positioned to both promote the ADI brand throughout South Africa.

Nic explains the benefits and expectations of the ADI South Africa business: ‘We’ve built a strong team at ADI SA, with a wealth of experience in sports, entertainment, broadcast and technology allowing us to effectively target and service these growth industries. The success of the partnership lies in the combination of ADI SA’s local knowledge with ADI UK’s obvious expertise in LED, helping us to tender effectively and providing assistance, advice and support throughout the installation process. Obviously, with a base in South Africa, ADI are well positioned to service and maintain installations throughout their lifetime.’

ADI UK’s Chief Executive Geraint Williams is pleased with the first major project from ADI SA and excited about what the future holds: ‘There are a number of ways in which a business can expand and, as a manufacturer, the simplest method is to offer product for others to resell. However, ADI’s strength has always been about so much more than that – innovative products, integrated solutions and high levels of service & support – so we are aiming to replicate the whole ADI brand and ethos in other territories.

'The new ADI SA offices make us ideally positioned to expand into a growing market, particularly given its status as the location for the 2010 FIFA World Cup. As well as providing a full service for installed LED product, ADI SA will operate a rental business and is soon to take delivery of mobile LED screens to cater for sports, entertainment and music events.’