ADI Provide Course-Wide Screen Solutions at World's Leading Race Meets

ADI have again supplied the season’s first major horse meets with screens at last weekend’s John Smith’s Grand National and March’s Cheltenham Festival.

Checking the odds in front on five ADI screens along the home straight at The John Smith's Grand NationalThis was ADI’s fifth consecutive year at Aintree and fourth at Cheltenham, and saw them supply a full LED screen solution covering the whole of both courses. 

The branded iCONIC 12 helped to maximise the Tote's value as official betting partnerADI are contracted to supply screens to almost every race course in the UK, and the summer will see them provide similar course-wide solutions at festival meets including Royal Ascot and the Epsom Derby, as well as screens at over 500 racedays throughout the calendar year.

John Smith’s Grand National

Double-sided iCONIC 15 entertains audiences in the Tattersalls Enclosure refreshment areaOne of the leading events on the global sports calendar, The John Smith’s Grand National captures the attention of an estimated audience of 600 million; it’s challenging course making it an unpredictable race and one that convinces millions across the world to ‘have a flutter’.

The race is a highlight event of a three day festival which begins on the Thursday, although ADI were onsite at Aintree from the Monday morning, to install the first of 11 screens: two 20m² screens which were flown inside the Equestrian Centre.  More screens followed on Tuesday and Wednesday, with a mixture of large iCONICs 60 and 100s inside the centre of the course facing the grandstands and smaller iCONIC 12s and 15s around the Parade Ring, The Redrum Gardens and on the Mound outside the Equestrian Centre. 

ADI provided two screens to the festival’s official betting partner The Tote, with an iCONIC 12 positioned alongside betting pods near the Equestrian Centre as well as a further iCONIC 100 which was positioned along the home straight.   Both screens carried extensive Tote branding and broadcast Tote content including the latest race odds.

Saturday’s big race proved to be an exciting one, with legendary jockey Tony McCoy – a winner of over 3,000 races in his career – claiming victory on his 15th attempt at the Grand National.

Cheltenham

iCONIC 100 carrying Racing Post branding at the Cheltenham FestivalThe first festival meet of the annual racing calendar, The Cheltenham Festival is also one of the most prestigious, attracting over 200,000 racegoers throughout its four day duration.  The festival features a line-up of Irish and British horses rarely seen throughout the season and saw over £500 million bet on its 26 races held.

The Racing Network booked Discover Ireland as sponsors for the iCONIC 60ADI provided a total of seven screens for the 2010 Cheltenham Festival, with a mixture of larger and smaller screens entertaining the crowds across the course.  This year ADI provided Cheltenham with a far neater solution at the Parade Ring, replacing a large scaffold supported flown screen with a more elegant iCONIC 25.  In addition ADI provide an additional larger iCONIC 40 screen, a high resolution 15m² flown screen in the Guinness Village and a branded iCONIC 12 for the Tote, similar to that at The John Smith’s Grand National.

Crowds enjoy the action at the Cheltenham Parade Ring thanks to an iCONIC 25ADI’s Racing Network managed sponsorship for screens, with the largest screens at Best Mates Enclosure, Last But One Post and the Away Bend housed truck side banners and displayed screen adverts for clients such as National Blood Service, William Hill, Discover Ireland, Ladbrokes, Neptune Finance, The Tote and The Racing Post. 

About The Racing Network

The Racing Network provide sponsorship opportunities on large LED screens at almost every meet on the British racing calendar.  Advertisers can promote themselves in a number of different ways, including on-screen advertisements, dynamic skyscraper banners and on static truckside banners. 

Please visit www.theracingnetwork.co.uk for full details.