ADI Screens Launch in Ireland with World's Largest Mobile LED Screens for Punchestown Festival

The ADI brand officially launched in Ireland this April, with three of the world’s largest mobile LED screens for the Punchestown Festival, the major event of the Irish National Hunt Season, and one of the leading events on the Irish sporting calendar.

An ADI iCONIC 100 - one of three at Punchestown - entertains crowds at the Finish LineADI’s world-renowned range of iCONIC mobile LED screens is now available throughout Ireland, with the launch of a joint venture between ADI UK and Ireland’s leading event AV company Mongey Communications.

Another iCONIC 100 - the world's largest mobile LED screens - by the Parade RingThe venture will see ADI operating a full range of ADI’s world-leading iCONIC mobile LED screens covering the Ireland and Northern Ireland territories.  Although ADI have supplied screens to a number of Irish events over the past decade, they now have a dedicated base in Ireland, allowing far greater range and flexibility to the market.  

A Natural Partnership

The new company will build upon the established names of ADI and Mongey Communications, Ireland’s leading supplier of AV, communications and security solutions to the events market, with a reputation built upon over 25 years in business. 

The partnership will aim to replicate ADI UK’s success and dominance in the UK LED screen market in Ireland and will draw upon the experience and local knowledge of Mongey Communications, backed up by ADI’s market-leading iCONIC mobile screens and legendary levels of customer service to create a service offering currently unavailable on Irish shores.

ADI Business Development Manager James Calwaladr comments: “Although ADI have always had a strong presence in Ireland, the new partnership with Mongey Communications will allow us to provide a far stronger and more dedicated service.  Like ADI in the UK, Mongey have a long and respected reputation in the Irish events market, making them ideal ambassadors to the ADI brand.  We aim to replicate our dominance of the mainland UK market in Ireland, which is built upon offering the widest, best and most innovative range of products backed up by exceptional levels of service.”

The third iCONIC 100 was positioned at the start of the home straightDavid Mongey, owner and founder of Mongey Communications sees a number of synergies between the companies: “There are a number of similarities about the way that Mongey and ADI do business and we both have similar commitments to customer service and both of us are long term leaders in our markets, making us natural partners.  The ultimate winners form this are Irish events – we are now able to offer a service and product line that is far better and bigger than the market has been used to.”

Punchestown Festival

With crowds of 100,000 over its five days of high class races, the Punchestown Festival is the biggest event in Ireland’s sporting calendar and the major event in the Irish National Hunt Season.  The huge crowds and keen rivalry between Irish and British horses brings comparisons to The Cheltenham Festival and its star event is the richest race in Ireland, The Punchestown Guinness Gold Cup. 

"The ultimate winners form this are Irish events – we are now able to offer a service and product line that is far better and bigger than the market has been used to.”

David Mongey, Mongey Communications

For the 2010 festival, ADI supplied Punchestown with three iCONIC 100s – the world’s largest mobile LED screens and a solution that meant the festival received much newer and larger screens than in previous years, and bringing an improved spectator experience.  ADI’s screens arrived on Monday morning to move into position, with two along the home straight facing the main grandstands and the third alongside the Parade Ring.  Throughout the five days of racing, the ICONICs broadcast a live feed of the racing from the course broadcaster which was interspersed with DVD additional content played out from the iCONICs’ control rooms, showing promotional branding and advertising for the principal sponsor on each raceday.